Vivian Wilson's New Desigual Campaign Is Sparking Queer Joy — And Probably Really Pissing Off Her Father, Elon Musk

Vivian Wilson, daughter of Elon Musk, has been featured in a new campaign for the fashion brand Desigual. The campaign, released recently, highlights themes of self-expression and inclusivity. Wilson, who publicly came out as transgender in 2022, has been increasingly vocal about her identity and advocacy for LGBTQ+ rights.

This collaboration marks a significant public step for Wilson in aligning with brands that resonate with her personal values. Her father, Elon Musk, has faced criticism for past public statements perceived as transphobic. Therefore, Wilson's prominent role in a campaign celebrating queer identity offers a notable contrast to her father's public discourse, potentially generating a reaction from both supporters and critics of both individuals.