Musk’s X changes the rules of paid content: Here are the new terms to make money

The social media platform X, formerly Twitter, has introduced new monetization policies for creators. These changes allow users to earn revenue through advertising revenue sharing on their posts, a shift from previous models that focused on subscriptions and tips. The new terms are part of a broader strategy by owner Elon Musk to transform the platform into an "everything app" capable of supporting a wider range of creator economies.

This move signals a significant pivot for X as it seeks to compete with established platforms that offer robust creator monetization tools. By opening up advertising revenue sharing, X aims to attract and retain content creators, potentially boosting engagement and diversifying its income streams beyond traditional advertising. The success of these new terms will be crucial in determining X's future trajectory and its ability to foster a thriving creator ecosystem.