Tech billionaire Elon Musk tells travelers to put down their phones and see China

The remarks by the Tesla and SpaceX chief executive come amid ongoing efforts by Beijing to boost tourism and attract foreign investment. China's cultural heritage sites, like the Terracotta Warriors in Xi'an, represent significant draws for international visitors, and promoting such experiences aligns with broader economic and diplomatic objectives for the country.

Musk's statement highlights the intersection of global business leaders and cultural diplomacy. His personal endorsement, drawing on his own travels, can influence perceptions and encourage engagement with China's historical and modern attractions. This follows a period where international travel to China had been significantly curtailed.