Elon Musk's X sues influencers over alleged payout fraud

X Corp., formerly Twitter, has filed lawsuits against several influencers, accusing them of defrauding the platform by exploiting its creator payout program. The company alleges these individuals intentionally manipulated engagement metrics and created inauthentic activity to artificially inflate their earnings from X's advertising revenue sharing. This move signals a significant effort by the social media company to crack down on perceived abuses of its monetization tools.

The creator payout program was introduced as part of Elon Musk's broader strategy to re-engage creators and attract new ones to the platform after his acquisition. By sharing advertising revenue, X aimed to incentivize content creation and foster a more vibrant ecosystem. The lawsuits suggest that X is now actively pursuing those it believes have undermined the integrity of this system, potentially impacting the trust and perceived fairness of its creator programs.