Musk’s X Wins the ‘Twitter’ Name in Court, but His Own Words Cost It the Bird Logo

A Delaware court has ruled that Elon Musk's social media platform, formerly known as Twitter, can retain the name "X." This decision stems from a trademark dispute where the original company, X Corp, argued that the new name infringed on its established rights. The court found that the proposed use of "X" by Musk's company did not create a likelihood of confusion among consumers.

However, the court also determined that Musk's own public statements and actions significantly undermined his company's claim to the iconic blue bird logo. Evidence presented showed Musk himself acknowledging the distinctive nature of the bird logo and suggesting its transition to the "X" brand. This admission, viewed by the court as voluntary and influential, was a key factor in the ruling that prevented the platform from claiming ownership of the bird imagery.