Musk: X's usage reaching fresh highs almost every week

New data released by X, formerly known as Twitter, indicates a consistent rise in user engagement. Elon Musk, the platform's owner, stated this week that usage is hitting new peaks nearly every week. This trend suggests a sustained period of growth for the social media service since its rebranding from Twitter in July 2023.

The performance of X is significant as it operates in a competitive social media landscape. Musk has implemented several changes since acquiring the company, including alterations to content moderation policies and the introduction of new subscription tiers. These shifts have been met with varied reactions, making ongoing usage figures a key indicator of the platform's direction and appeal to its user base.