Share this story
Reporting
Reporting
A platform once known as Twitter has officially rebranded to X, a move announced by its owner, Elon Musk, earlier this year. This transformation, which saw the iconic blue bird logo retired in favor of a minimalist "X," signifies a broader ambition for the company. Musk has repeatedly stated his vision for X to become an "everything app," encompassing a wider range of services beyond social media, including payments and other functionalities.
The rebranding represents a significant departure from the company's established identity and the name under which it built a global presence. For many users and observers, Twitter was synonymous with real-time news, public discourse, and social connection. The shift to X signals a strategic pivot, aiming to redefine the platform's purpose and market position under Musk's leadership, while the previous name and branding are now being repurposed by a newly launched entity.
“New Twitter launches, says Musk's X gave up the name”
Ars Technica
The Musk Wire aggregates and deduplicates public feeds; it does not republish articles. Continue to news.google.com to read the reporting in full.